Entrepreneurs are known by different names and nomenclatures. One of the names usually attributed to them is that of an ‘Innovator’. This is because entrepreneurs are the ones who conceive and come up with different business ideas and plans and then start working on them. While this may most of the times be true, it is not always so!
Many times it also happens that an entrepreneur, including a successful one, will just pick up an existing idea from the market, develop it further and then revamp it as being brand new. This blog will help in discovering some of the closer aspects on such business making ideas.
Know the loopholes
Doing smart business is no longer about doing everything from scratch. As a matter of fact, it is about studying the market carefully, understanding the existing ideas already being implemented there and then working on the same ideas. However, no matter how easy this seems, it is not so.
You should be able to understand and pick up the lacunae and/or gaps which are usually created by the existing businesses so that you can find out innovative ways of concealing these gaps.
Bridge the technology gap
If you are venturing into something related to technology, then this will help you. When you try any software, you immediately realize and understand the functioning of the gadget along with the features it has and the shortcomings it faces. Once you understand the gap or the shortcoming which the current technology faces, you can then start developing on bridging such a technology gap.
The best example of this would be VidAngel which was actually developed following the humungous success of YouTube, Amazon Prime, Netflix etc.
Timing is the key
So you found the gap and developed another product which takes care of the gap, does it end the process here? Not really. In today’s commercial world, it is very important that you market and promote your product equally well. Commercial presence of your product is also very crucial. Hence, besides taking care of branding your product, also ensure that your product reaches the market at the ‘perfect time’.
You are almost close to hitting the jackpot, so why miss it for a few yards, right? Plan your launch in such a way that even before your competitors realize that their product falls short of some features, your product comes to the rescue of the target audience. This is the best way to capture and conquer the market.
Things to think about
Thus, if you are thinking of picking up an existing idea and then developing it further, even then there are lots of things to think about. For instance, when you develop the product or service, you should always think to yourself, “What is it which will make people prefer my product or service over my competitors?” or to put it simply,” why should people buy my products?” Once you get a definite answer to this, there is nothing which will stop you from becoming successful.
This is because when people use any product, they associate themselves with that brand which they don’t want to change. Hence, unless and until there is nothing substantial to make them switch brands, you may not be able to make headway into the business. It is here that you will face a tougher and a more challenging situation.